There are a myriad of reasons why many businesses undergo Web site redesigns. These efforts often times require the help of web design agencies which through a healthy discovery process , can go a long way. I’ve noticed that many businesses consider keyword research as part of SEO (and righfully so) but easily loose sight of how keyword research can also help with their Web site’s internal site structure. By starting keyword research early on into the project, like right after you establish what your site’s goals are, you can begin to organize your website into categories that will make your site friendly to both users and search engines, while simultaneously support your brand objective.
One example might be that grouping your keywords into primary and secondary navigation could provide guidance on turning a popular subcatoergoy into a high profile category. Most online marketers realize that every page on their site can act as a landing page if optimized correctly. So, with that in mind, by using search engine optmization techniques early on you can also consider what pages will act as navigation and destination pages. This will give you easy access to KPI’s and implicit behavior data you can later use to refine your site and nuture campaigns.
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