What does this video have to do with SEO? Here’s a good quote by Mike Grehan at ClickZ
“…by using integrated marketing techniques to create awareness, build your brand, and create end-user demand, you can pull your clients into the search engine charts.”
Zen-like words at the end of this video also apply.
When was the last time you shared visitor system data with your Web developers and designers? As marketers, we often focus our Web reports for executives interested in Website ROI. Establishing KPI’s, event tracking, funneling and the like make really exciting reports but with the proliferation of new browsers and mobile devices, visitor system data is critical data, especially when your goals involve Website performance.
Below is an example of a visitor system report I built with custom reports tool in Google Analytics: 
How this report can help
This report measures the following multiple visitor parameters: uniques, avg. time on site, and bounce rate against some key system info like, browser, browser version, screen res, Flash version, and Java support. Once this report generates, click the percentage button (right-hand side) and view the data in an easy-to-digest pie chart.
It’s a very simple report structure but at the same time it is extremely helpful in determining how design changes like typography or backend development like jQuery and AJAX calls affect your user community. Take the recent Firefox 3.6 upgrade which supports WOFF, really exciting design stuff is happening – which can also help give your Website a competitive advantage but how many of your visitors (and which visitors) would this design modification impact?
Developers also often run into issues with cross-browser compliance. This becomes a real pain point particularly with form validation. If your site depends on forms as the primary method of passing online leads to offline sales, understanding how different browsers handle your JavaScript validation, etc. is another critical area to master.
Finally, just seeing how your visitors measure up with the Web browser trending data may offer a bit more information about your visitor type, which is of interest for other integrated online marketing campaigns.
I’ve got a ton of custom reports I use but am always looking for more. So, please leave me a comment if you’ve got some that you’re willing to share.
It seems like I get at least one Twitter DM a week on how to increase followers. I get it. More followers, more street cred, right?
I hate to admit it, but I guess I’m a bit skeptical about pursing follower count as a valid metric for discerning quality and relevancy. I mean, how important is follower count, anyway? What does it really mean?
Perhaps, this is more clear if you isolate this one data point. Let’s suppose follower count captures relevancy to some degree. If you consider relevancy as a marker for good content, then it seems logical to think that the more followers one has, the higher the content is (in terms of relevancy for a particular audience). So, if that’s true – follower count may not be a good measurement since it doesn’t really indicate how good your content is, especially since there are many different methods – outside of good tweets- to get followers.
This reminds me a lot of basic search engine algorithms. Think back to the days when keyword stuffing was all you really needed to gain good rankings. We all know that if search engines used this one metric for ranking today (instead of a combination of page rank, inbound and outbound links, etc.) search result relevancy would be poor, at best. In the same way search engines enhanced their algorithms, it seems like combining follower count with another metric would help improve discerning quality and relevancy. This could in turn, help Twitter users find high quality posts.
Tweet count is okay for measuring engagement, but it seems a bit one sided. Engagement as measured with a tool like Twitter Grader – doesn’t really satisfy how good your tweets are to your community. It’s more about how many tweets you’re responsible for. As for measuring “power” – that’s basically just follower count.
So, what about RTs? This seems like one such metric that could reveal a lot about tweet and profile quality. The retweet (RT), combined with follower count, could provide a better picture of who on Twitter is actually worth following. RTs allow you to see how many times someone shared your tweet. Therefore, the more RTs you have, it seems logical to think, the higher quality tweets you have, as well. This also seems to better quantify engagement, since users are sharing your content.
This is probably not a novel idea. However, it just seemed important enough for me to mention, since, after all, I’m getting tired of seeing all those DMs on improving follower count.
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