I’m a bit ashamed to admit it, but it’s been too long since I spent some quality time with the search logs on my site. Even though I do a quick pass at them on a routine basis, I find that the more time I put into them, the more good data I get.
So, rather than getting into all the important reasons why you should check them out routinely, I put together a quick list of 5 things you can do with search log data in hopes of inspiring you too:
1) Misspellings of relevant products and services - Use for inexpensive keyword buys for targeted Adword campaigns.
2) Trends across pages with high search query rates- this data can spot Web site usability, IA, and findability problems.
3) Consistent search terms – terms that appear over and over again could be bubbled up in focus areas to drive conversion from related marketing content in key areas.
4) Consistent search terms(2)- create suggested search results to help guide users especially for support type queries.
5) Strategic terms- could result as possibly great blog topics. Especially those related to less than favorable press or media announcements.
Got more? Let me know. I’d love to hear them.
Hi, i’ve been looking around for a way to measure what words are being searched for on my wordpress.com site…know of anything?
If you’re running WP on a hosted site, you can install the Google Analytics Plugin and configure site search: http://tinyurl.com/32f9ws