Archive for the ‘Analytics’ Category

Important Visitor System Data
January 26, 2010

When was the last time you shared visitor system data with your Web developers and designers? As marketers, we often focus our Web reports for executives interested in Website ROI. Establishing KPI’s, event tracking, funneling and the like make really exciting reports but with the proliferation of new browsers and mobile devices, visitor system data [...]

5 Things You Can do With Search Log Data
March 9, 2009

I’m a bit ashamed to admit it, but it’s been too long since I spent some quality time with the search logs on my site. Even though I do a quick pass at them on a routine basis,  I find that the more time I put into them, the more good data I get.
So, rather [...]

Using Social Media to Help Qualify Leads
January 9, 2009

Ever get those personal email addresses from your Web site’s contact form and wonder if they are legit?  Perhaps your trash them right away, or maybe your treat them (or score them) a bit differently even though they meet your implicit and explicit lead score criteria. Here’s a likely scenario: they’ve downloaded some educational white [...]